Edwin Theron is a professor of marketing management at the University of Stellenbosch, South Africa. He specialises in Relationship Marketing and is specifically interested in how long-term marketing relationships are formed. His research has appeared in the Journal of Marketing Management, International Journal of Market Research and the Journal of Business-to-Business Marketing. Furthermore, he is a frequent presenter at global academic conferences.
Prof. Dr. Edwin Theron
Presentation Title: Subscription-based online services from an emerging country perspective: the special case of South Africa
Stellenbosch University, South Africa
Past Speaker